You can earn $2,500 to create a custom island in 'Animal Crossing'

* A food chain in Hong Kong is offering $2,580 for someone to build a branded island for it in Nintendo's "Animal Crossing: New Horizons." * "Animal Crossing" has been a smash hit during the pandemic and people have used it as a source of escapism and as a virtual space to recreate real-life events like graduations and weddings. * The company, Yummy House, says it has received 230 applications for the role, including some from mainland China where "Animal Crossing" is not authorized for sale. * Visit Business Insider's homepage for more stories. A Hong Kong food chain is turning to the smash-hit videogame "Animal Crossing" to get some publicity during the coronavirus pandemic. Yummy House announced this week it is offering a one-month position paying 20,000 HKD ($2,580) for someone to create a branded island for the company in "Animal Crossing: New Horizons." Candidates must have more than 100 hours of experience playing the game to apply. "Animal Crossing" has seen huge popularity as players have been stuck at home during the pandemic, with many people finding its tranquil play-style to be a good form of comforting escapism. Some players have created virtual versions of canceled real-life events in the game, such as graduations and weddings. "We started planning this in April. Because of the pandemic in Hong Kong, lots of people can't go out, lots of companies are collapsing, and lots of workers are being laid off or furloughed," a Yummy House marketing executive in charge of the project told Quartz. "We thought, since so many people don't have much to do, why don't we provide this opportunity while doing some soft selling?" A food company in Hong Kong is looking to hire an Animal Crossing player with 100 hours+ experience to build and maintain an Island that can be used to promote the brand. The pay is HKD 20,000 ($2.5k) per month and the Island must be created within 31 days. pic.twitter.com/BKKSMNpaOm — Daniel Ahmad (@ZhugeEX) May 13, 2020 Quartz reported Thursday the company had received 230 applications. A small number of these came from mainland China where "Animal Crossing" was removed for sale after users started posting political messages about Hong Kong in-game. SEE ALSO: Universities and students are celebrating the graduating class of 2020 amid the coronavirus pandemic with robots, 'Minecraft,' and 'Animal Crossing' Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
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PayPal parts with top advertising executive after shifting its marketing strategy during the pandemic

* PayPal's chief creative officer Steve Simpson, its top advertising executive, left the company after about a year. * The move came after PayPal shifted its marketing strategy during the coronavirus pandemic, placing less emphasis on the brand and more on catering to small businesses, said a source with direct knowledge of the marketing operation. * Simpson's departure followed that of CMO and former Apple executive Allison Johnson in May. Both "decided to leave PayPal" as the company streamlines its global marketing functions, according to a PayPal spokeswoman. * Visit Business Insider's homepage for more stories. PayPal's highest-ranking ad executive Steve Simpson left earlier this month after just over a year as part of a restructuring of its global marketing business. Simpson, who was chief creative officer, was hired to make high-minded ad campaigns to help PayPal stand out from competitors like Square, Stripe, and Apple Pay. But this strategy chan...

TikTok confirms it will sue the US government, alleging Trump failed to provide 'due process' before issuing ban

* TikTok confirmed Saturday that the company planned to sue the US government over President Donald Trump's executive orders targeting the popular app. * A company spokesperson said TikTok experienced "a lack of due process as the administration paid no attention to facts and tried to insert itself into negotiations between private businesses." * TikTok, which has surged in popularity over the past year, was known as Musical.ly until it was purchased by the Chinese company ByteDance in 2017 and renamed. * The president on August 6 and August 14 signed executive orders targeting TikTok. * Visit Business Insider's homepage for more stories. TikTok on Saturday announced it plans to sue the US government over President Donald Trump's executive orders pertaining to its ownership, arguing the company was deprived of its due process rights. The president, who began targeting TikTok in July, issued an executive order August 6 making it illegal for American compani...

A pair of former champions headline UFC Fight Night: Munhoz vs Edgar — How to watch

* UFC Fight Night: Munhoz vs Edgar will be streamed live on August 22, exclusively through the ESPN+ streaming service. * In the main event, former UFC Lightweight champion Frankie Edgar will make his debut in the bantamweight division in the 27th match of his UFC career. * With 13 career wins by knockout or submission, 5th ranked Pedro Munhoz is the former Resurrection Fighting Alliance bantamweight champion and one of the UFC division's most formidible fighters. * Prelims are set to start at 6 p.m. ET and the main card is scheduled to begin at 8:30 p.m. ET. * Every UFC Fight Night event is included with an ESPN+ subscription, which costs $6.99 per month or $49.99 per year. Product Card Module: Monthly Subscription Service Card size: small Former UFC lightweight champion Frankie Edgar will make his bantamweight debut against #5 ranked Pedro Munhoz in the main event of UFC Fight Night: Munhoz vs Edgar on August 22. Munhoz has dominated opponents in his 18 career wins...

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