Skip to main content

The company behind 'Call of Duty' says it's funding COVID-19 treatment research while it figures out how to produce video games remotely (ATVI)

* The latest "Call of Duty" game produced record sales numbers, even for an annual blockbuster franchise, in the first quarter of 2020. * The game "sold through more units and has more players than any prior 'Call of Duty' title at this point after its release," according to its publisher, Activision Blizzard, which announced first-quarter earnings on Tuesday. * The game has done so well partially due to "shelter-at-home tailwinds," as the company puts it. Simply put: With millions of people stuck indoors due to the coronavirus pandemic, many are turning to games like "Call of Duty: Modern Warfare." * But "there's no 'winning' in an environment like this," CEO Bobby Kotick told Business Insider in an interview on Tuesday afternoon. "I'm spending virtually all of my time focused on employee health." * Activision Blizzard is going so far as to fund clinical trials of coronavirus-fighting drugs, Kotick said. "We're funding trials right now on blood serology tests. We're funding a clinical trial on an antiviral drug that was used in Japan," he said. "If you were to ask me a year ago would we be funding a clinical trial on a drug? I wouldn't even know how I would've answered that question." * Visit Business Insider's homepage for more stories. Every holiday season, you can expect a new "Call of Duty" game.  It's become an annual tradition in gaming: Like "Madden" in August, so can you expect a new "Call of Duty" come October or November. And every year, also like "Madden," the new "Call of Duty" game sells a ton of copies.  But the latest game, "Call of Duty: Modern Warfare," has broken records — even for a franchise that regularly outsells the competition. The game, which came out last year, "sold through more units and has more players than any prior 'Call of Duty' title at this point after its release," according to its publisher, Activision Blizzard, which reported better-than-expected first-quarter earnings on Tuesday. The games industry has been one of a few to see success during a pandemic that has seen more than 30 million people in the US file for unemployment. It had its best March in over 10 years, as the COVID-19 crisis has forced most of the country indoors.  For Activision Blizzard CEO Bobby Kotick, the financial gains his company has enjoyed are dwarfed by the human impact of the pandemic.  "There's no winning in an environment like this," he told Business Insider in an interview on Tuesday. "I'm spending virtually all of my time focused on employee health." In addition to employee health, Kotick said that the company was funding coronavirus treatment research.  Like many companies, Activision Blizzard moved employees to remote work starting in March. Since then, the company has refocused priorities on employee safety and health, Kotick said. "When you think about what is going to be most important for employees and their families going forward, it's going to be: What's the kind of health care that you can provide, and how do you ensure safety in a work environment," he said. "When you think about the ability to send people back to work, it's going to require a completely reconfigured work environment." How to make blockbuster games remotely Many of the video games that Activision and its subsidiaries make are so-called "blockbusters" — the types of games that have budgets in the tens of millions of dollars, with celebrity cameos and sweeping orchestral soundtracks. Some components of that type of game production — motion- or performance-capture and symphony recordings, among other things —  are difficult or near impossible to do from afar, but that isn't stopping Activision from attempting to solve as many of those issues as possible during the pandemic. "When you look at things like voice acting or being able to record a symphony, what we've been doing now on things like motion capture and voice is we created these home recording studio kits that we send to our voice talent," Kotick said. "We've got these very sophisticated motion capture suits that we've created that we can actually send to an actor's home." Those suits are a temporary solution awaiting a longer-term one that Kotick said he's implementing company-wide: "We've bought PCR machines, and we have a pathologist who's working with us full-time on how we're going to deploy testing across every different part of our business." Kotick said he was also turning his attention and finances toward the pandemic. Activision is funding trials for drugs that can treat and fight the coronavirus, he said.  "We're funding trials right now on blood serology tests," Kotick said. "We're funding a clinical trial on an antiviral drug that was used in Japan." It's a pretty major departure for a company that exclusively focuses on the production, marketing, and sales of a handful of blockbuster video game franchises — a major departure that isn't lost on Kotick. "If you were to ask me a year ago would we be funding a clinical trial on a drug? I wouldn't even know how I would've answered that question." SEE ALSO: Video-game sales spiked in March as the coronavirus pandemic forced millions of Americans to stay indoors. Nintendo was the big winner. Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
https://bit.ly/35Extr9

Popular posts from this blog

All the coolest features of every Tesla vehicle ever made or unveiled, ranked (TSLA)

* Tesla's vehicles are and always have been crammed with great ideas. * These range from touchscreen interfaces to innovative battery designs to staggering acceleration. * I've driven or experienced every vehicle Tesla has ever sold or intends to sell in the future. * Here are all my favorite features, ranked. * Visit Business Insider's homepage for more stories. In about two decades, Tesla has done what everyone in the auto industry thought was impossible: create an all-electric brand that could sell hundreds of thousands of vehicles. Tesla could have done that in a boring or modest way, developing  the equivalent of an electric VW Beetle. Instead, Tesla made fantastically compelling cars that are fast, look amazing, and are packed with features. Here's a rundown of all my favorites, ranked from bottom to top: FOLLOW US: On Facebook for more car and transportation content! Tesla has been in business for 17 years. In that period of time, it's consisten...

Inside the fight between my small Iowa hometown and a $12 billion utility over smart meters and the radiation that some residents call 'poison'

* Many residents in Fairfield, Iowa, home to thousands of disciples of a deceased Indian guru, claim that radiation emitted by cell phones and other devices is harmful to human health.  * Those beliefs created a problem for a local utility that began deploying radiation-emitting smart meters in 2017. * Through administrative proceedings, Fairfield residents fought back against the utility's smart meter program — and, for the most part, won.  * At its core, the fight wasn't about the health effects of smart meters. It was about the freedom to exercise a set of beliefs, as unusual as they may be. * Visit Business Insider's homepage for more stories. FAIRFIELD, IOWA — I was standing outside my childhood home on an unseasonably warm spring day when I saw my neighbor approaching from across the street.  It was May, and I had been staying with my parents months after escaping New York City. In their home, more than 80 miles away from the nearest airport, the threat of a pa...

Here's an exclusive look at the pitch deck London fintech Lanistar used to raise $19 million at a $190 million valuation

* London-based fintech startup Lanistar has raised a £15 million ($19 million) funding round from Milaya Capital.  * Founded in 2019, Lanistar is building a personal financial management platform that will launch later in 2020.  * "We're expecting a huge amount of growth upon our launch and have already seen strong interest among our sign ups," Gurhan Kiziloz, founder and CEO of Lanistar, told Business Insider. * Visit Business Insider's homepage for more stories.  The coronavirus lockdown in the UK has brought the importance of managing money into sharp relief. A recent study from Money.com shows that 71% of UK households have saved cash during lockdown, and, with uncertainty about jobs and the economy looming, money management is now front of mind for many. Lanistar, a banking platform with a focus on personal finance, is one company offering tools for consumers to better manage their money. It has just raised a £15 million ($19 million) funding round from Mil...