Skip to main content

Starbucks suspends advertising on all social media platforms, becoming the latest company to boycott Facebook

* Starbucks announced Sunday it will suspend all of its advertising across social media platforms as it conducts discussions "internally, with our media partners, and with civil rights organizations" about ending the spread of hate speech. * Facebook, in particular, has taken criticism for its response to hate speech on its platform and its decision to allow President Trump to make controversial posts, such as calling protesters "thugs" and writing "when the looting starts, the shooting starts." * Starbucks joins Coca Cola in announcing an outright suspension on all social media advertising, while other companies have announced temporary bans on Facebook ads. * While the company is suspending its social media ads, it is not joining the #StopHateForProfit campaign bolstering the Facebook advertising boycott, according to CNBC. * Visit Business Insider's homepage for more stories. Starbucks on Sunday announced it was immediately suspending all of its advertising on "all social media platforms," becoming the latest company to suspend social media advertising in the wake of criticism that companies aren't doing enough to protect users from hate speech.  The suspension of social media advertising will not include Google-owned YouTube, a company spokesperson told CNBC. "We believe in bringing communities together, both in person and online, and we stand against hate speech," Starbucks said in a statement Sunday. "We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change." According to the statement, the company will pause all advertising on social media while continuing to have discussions "internally, with our media partners, and with civil rights organizations" about ending the spread of hate speech. Civil rights organizations like the NAACP, Color of Change, and Anti-Defamation League have called on major companies to suspend their advertising on Facebook following the May 25 police killing of 46-year-old George Floyd in Minneapolis and ensuing nationwide protests over police brutality.  The campaign, called #StopHateforProfit began June 17 after Facebook refused to take action against a post made by President Donald Trump, which threatened the protesters with violence. Trump wrote "when the looting starts, the shooting starts" and also referred to the protesters as "thugs." The president made a similar statement on Twitter, which labeled the tweet as "glorifying violence."  As Business Insider reported, Facebook CEO Mark Zuckerberg announced on Friday the company would begin to label "newsworthy" posts from politicians that break its rules on hate speech or violent speech. In response, the campaign criticized Zuckerberg's response  and offered ten steps that would "not be enough to address all of Facebook's problems, but they would be a start."  Starbucks joined Coca Cola in announcing an outright ban across social-media companies. On Thursday, Coca Cola announced a 30-day ban on the advertisements while the company reconsidered its own policies. Starbucks has not announced a time frame for its advertising suspension. Facebook shares have fallen since Coca Cola announced its advertising suspension, as Business Insider previously reported. The social-media giant makes nearly all of its revenue from advertising. Other companies like The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry's, The North Face, REI, and Patagonia have paused their paid advertisements on Facebook, for varying amounts of time, as Business Insider reported. Starbucks said it will continue posting to social media during its advertising boycott, according to CNBC.   Read more:  All of the companies no longer advertising on Facebook due to the platform's lack of hate speech moderation Mark Zuckerberg had $7 billion wiped off his fortune as advertisers boycott Facebook. He's going to be just fine. Facebook and advertisers are locked in an image war, and advertisers are winning After deflecting scandals for years, Facebook now faces a rapidly growing advertiser boycott that is the biggest threat to its business yet Join the conversation about this story » NOW WATCH: Inside London during COVID-19 lockdown
https://bit.ly/3eIxTAq

Popular posts from this blog

SpaceX has a 'go' from NASA to return 2 astronauts to Earth on Sunday as Hurricane Isaias threatens several Florida splashdown locations

* NASA on Saturday gave SpaceX a "go" to undock the company's first crewed space mission, called Demo-2, and land it on Sunday evening. * Hurricane Isaias complicated original plans to return two astronauts to Earth aboard SpaceX's Crew Dragon spaceship in the Atlantic Ocean. * Elon Musk's aerospace company may now try to splash down NASA astronauts Bob Behnken and Doug Hurley in the Gulf of Mexico. * Two out of seven total landing sites near Florida must have good weather conditions, and NASA has until about 5 p.m. ET on Saturday to call off the undocking. * Should the weather worsen, NASA and SpaceX can try again a day later or some other date over the next two months. * Visit Business Insider's homepage for more stories. Astronauts Bob Behnken and Doug Hurley have a "go" to return to Earth this weekend and wrap up an historic space mission for both NASA and SpaceX.  Behnken and Hurley launched to orbit aboard SpaceX's Crew Dragon vehic...

What an independent contractor actually is and how it's classified under California's Assembly Bill 5, the gig worker law Uber, Lyft, and others are fighting with a November ballot measure

* California's Assembly Bill 5 (AB5) went into effect in January, adopting a narrow definition of independent contractor that forces Uber and other gig economy businesses to choose between reclassifying workers as employees or risking significant liability for misclassification. * The law serves as a reminder to California businesses to be careful when classifying workers as contractors.  * Classifying independent contractors falls into two main categories: the "right to control" test (often called the "IRS test") and the tougher "ABC test" recently adopted in AB5. * Uber, Lyft, and DoorDash have recently poured $30 million into Proposition 22 — a ballot measure intended to exempt major ridesharing and food delivery companies from AB5. If California residents vote the measure into effect in November, Uber and Lyft can continue classifying drivers as contractors.  * Visit Business Insider's homepage for more stories. In September 2019, Californ...

PayPal parts with top advertising executive after shifting its marketing strategy during the pandemic

* PayPal's chief creative officer Steve Simpson, its top advertising executive, left the company after about a year. * The move came after PayPal shifted its marketing strategy during the coronavirus pandemic, placing less emphasis on the brand and more on catering to small businesses, said a source with direct knowledge of the marketing operation. * Simpson's departure followed that of CMO and former Apple executive Allison Johnson in May. Both "decided to leave PayPal" as the company streamlines its global marketing functions, according to a PayPal spokeswoman. * Visit Business Insider's homepage for more stories. PayPal's highest-ranking ad executive Steve Simpson left earlier this month after just over a year as part of a restructuring of its global marketing business. Simpson, who was chief creative officer, was hired to make high-minded ad campaigns to help PayPal stand out from competitors like Square, Stripe, and Apple Pay. But this strategy chan...