* The research firm Guidehouse Insights ranked 15 companies that make hardware for electric-vehicle chargers.
* The list excludes companies that make charging stations to help sell electric vehicles (like Tesla and Nio Power) or charging services (like Electrify America and Ionity).
* Companies were evaluated on a variety of criteria related to their strategy and execution, including differentiation, partners, geographic reach, and portfolio.
* Visit Business Insider's homepage for more stories.
SEE ALSO: Read the pitch deck that Uber founder Garrett Camp created for the ride-hailing giant back in 2008 – before the company became the $120 billion giant it is today
15. Tritium
Overall score: 40
Strategy: 46.5
Execution: 32.3
Highlights from Guidehouse's analysis:
"Since 2013, the company has grown considerably, with chargers deployed in more than 30 countries by some of the biggest regional networks and industry players...Tritium's portfolio focuses on DC fast chargers but it is also expanding into software solutions for network management and field services...Tritium has significant momentum in major DC charging markets and is also well positioned to benefit from new emerging EV markets like India and its home market. To move up in the leaderboard rankings, Tritium needs to improve staying power, go-to-market strategy, and sales. It also needs to consider expanding its portfolio with innovations like energy storage."
14. Siemens
Overall score: 40.3
Strategy: 43
Execution: 37.5
Highlights from Guidehouse's analysis:
"Using its core business in power and automation, the company entered global EV charging markets in the early 2010s. Its presence in the market has primarily been in R&D activities, and it is likely to have a growing effect as it commercializes solutions across the market...Siemens' charger portfolio includes hardware for home and commercial markets and installation and maintenance services...Notable business developments in 2019 include continued deployments of lamp post public charging solutions with ubitricity in London and the debut of the company's portfolio of electric bus solutions...Siemens is well positioned to use its global distribution network and name recognition in power and automation to have a significant effect on global heavy EV markets. To move up the leaderboard rankings, Siemens needs to improve its portfolio, sales, and investments."
13. AddEnergie Technologies
Overall score: 42
Strategy: 49.1
Execution: 33.3
Highlights from Guidehouse's analysis:
"Founded in 2009, the company is a leading solutions provider in the North American EV charging markets. As of March 2020, the company manages more than 13,000 public and private stations...AddEnergie's portfolio includes hardware for home and commercial markets, a cloud-based management platform, driver app, and its subsidiary charging point network FLO. AddEnergie's core market is Canada where, in addition to FLO, it supports networks owned by major provincial utilities...Notable business developments in 2019 include over 150 curbside charger installs in Los Angeles, expanding manufacturing capacity via financing from CDPQ and the Quebec Government, and officially joining the global association promoting the CCS standard, CharIN."
12. Efacec
Overall score: 47.2
Strategy: 43
Execution: 51.1
Highlights from Guidehouse's analysis:
"Efacec entered the EV charging market in 2008 and has been a leading competitor in the DC market and one of few manufacturers to consistently offer solutions at the leading edge of the market's hardware technological developments. These developments include wireless chargers and battery integrated chargers. The company is one of a few key suppliers to Electrify America and as of late 2019, has installed 4,000 DC fast chargers on five continents...Efacec's portfolio includes hardware for home and commercial markets...Efacec is well positioned to remain a leader in the DC market and use its legacy market positioning to capture growth in emerging EV markets, like Brazil. To move up in the leaderboard rankings, Efacec needs to improve go-to-market strategy, investments, and sales."
11. Star Change
Overall score: 54.4
Strategy: 46.1
Execution: 61.7
Highlights from Guidehouse's analysis:
"Founded in 2014, it has grown quickly, developing the second largest public charging network in China...As of December 2019, the company has 112,000 charging stations in its domestic network...In 2019, the company made many business developments. One in particular is participation in the launch of a domestic charging infrastructure development joint venture with Volkswagen and domestic automakers FAW Group and JAC Motors...Star Charge has a strong position in China and may potentially become an international competitor. To move up the leaderboard rankings, the company needs to improve differentiation, go-to-market strategy, and marketing. Establishing an international presence is critical in this regard."
10. innogy
Overall score: 54.6
Strategy: 48.7
Execution: 60
Highlights from Guidehouse's analysis:
"The company's portfolio includes hardware for home and commercial markets and software tools for network management and connectivity as well as an EV driver app. The company is active in North America and Europe. Notable business developments in 2019 include supporting the electric mobility strategy of European car park operator APCOA Parking, executing a trial using cryptocurrency for public charge point transactions, and launching an electric carsharing scheme in Warsaw, Poland...The company is positioned well in central Europe and to expand in North America. It has lengthy experience in the market and through BTC Power it has a comprehensive equipment portfolio. Innogy has relatively good scores across all criteria, but not great scores. The greatest gains for the company in leaderboard would be made through improvements to geographic reach by boosting its presence in North America and internationally as well as sales."
9. Schneider Electric
Overall score: 55
Strategy: 63.5
Execution: 45
Highlights from Guidehouse's analysis:
"Beyond equipment sales, Schneider Electric has built a substantial business as a supplier of power distribution equipment supporting fast charger deployments. It has also invested in and partnered with a number of companies in the electric mobility space providing site and fleet deployment services...As of early 2020, the company has reported AC charger shipments are in the hundreds of thousands...Schneider Electric's charger portfolio includes hardware up to 50 kW for home and commercial markets, software tools for network monitoring and connectivity, and installation and maintenance services. Its electric mobility business is active in more than 50 countries and uses a legacy network of distributors, installers, and contractors...Schneider Electric is well positioned to use its global distribution network and holistic electric mobility solution to increase share in both early adopting and emerging EV markets. To move up the rankings, the company needs to improve its partners and innovation."
8. XCharge
Overall score: 55.3
Strategy: 60.4
Execution: 49.8
Highlights from Guidehouse's analysis:
"Though young, the company has been quick to make a name for itself and is one of the first charging manufacturers in China to deploy to major international markets. As of October 2019, the company has made 30,000 charger installations in China, Europe, and Australia...The company's portfolio includes hardware for home and commercial markets and software for network management and connectivity...Notable business developments in 2019 include a tender to support electric bus deployments in Berlin; and an agreement with an Australian distributor to deploy at least 1,000 of its DC units...XCharge is one of few charging market suppliers in China to expand to other major regional EV markets. Using its massive domestic market, the company is well positioned to become a significant global competitor. To move up in the rankings, the company needs to validate its presence on the global stage by improving staying power and innovation."
7. TGOOD
Overall score: 56.6
Strategy: 50.1
Execution: 62.4
Highlights from Guidehouse's analysis:
"Founded in 2004 by German and Chinese engineers, TGOOD's core business is in power and automation. It entered the EV charging market in 2015 and operates the largest public charging network in China. As of March 2020, the company has installed 210,000 charging points in 300 cities...TGOOD has made multiple notable business developments in 2019. One includes participation in a joint venture with other major domestic retail charging service providers (Star Charge, State Grid Corporation of China [SGCC], and China Southern Power Grid [CSG]) to create a new service managing the vast majority of the countries installed public chargers...As the leading provider of charging services in the Chinese market, which is expected to remain the largest EV market in perpetuity, and with a comprehensive solutions portfolio, TGOOD has a strong position as an effective force on the global stage. It is however, mainly effecting China. To move up the leaderboard rankings, the company needs to improve marketing, investments, and innovation."
6. Alfen
Overall score: 58
Strategy: 66.2
Execution: 48.5
Highlights from Guidehouse's analysis:
"As of March 2020, Alfen has installed more than 85,000 charging points...Alfen's charger portfolio includes AC hardware and software solutions for home and commercial markets, software tools for network management and connectivity, and charging point maintenance and servicing...In 2019, Alfen supported Shell's deployment of EV charging installations to forecourts with smart grid connections and energy storage. The company also supported Ionity, Tesla, and others with grid connections...Using its legacy grid business and storage expertise, Alfen is well positioned in the European AC market. To rise in the leaderboard rankings, the company must expand its geographic reach to enter another major global market or broaden its portfolio to other market areas, like DC charging equipment."
5. NewMotion
Overall score: 66.7
Strategy: 69.4
Execution: 63.9
Highlights from Guidehouse's analysis:
"Founded in 2009, NewMotion is a leading charging solutions provider, establishing itself early on by connecting the company's charge card holders to a sizable network of public charge points. As of early 2020, the company has installed more than 60,000 charging points...The company's portfolio includes hardware for home and commercial markets, and software tools for network management and connectivity, as well as an EV driver app...A notable business development in 2019 is netting partnerships with major European vehicle leasing companies KBC Autolease and Arval...NewMotion's positioning in the European L2 charging market is strong. Its partnerships with vehicle leasing companies give it an advantage for both regional workplace network development and home charging markets. To move higher in the rankings, NewMotion must expand its geographic reach."
4. ABB
Overall score: 71
Strategy: 71.4
Execution: 70.6
Highlights from Guidehouse's analysis:
"ABB has been the consistent market leader in the DC market and has also built out a substantial business for heavy EVs...As of January 2020, the company has installed 13,000 DC fast charging in more than 80 countries...Notable business developments in the last year include acquiring Chinese EV charging equipment and software solutions provider Chargedot, a string of contracts to support electric bus deployments in Europe and South America, and expanded demand from European fast charge network, Ionity...ABB is well positioned to remain the global market leader for DC fast charging and to use its technical expertise to capture a significant share of the emerging global heavy EV market. To move up the rankings, ABB needs to focus on innovation, mainly bringing solutions to the market that competitors like Efacec and others are beginning to deploy."
3. EVBox
Overall score: 71.8
Strategy: 64.9
Execution: 78.2
Highlights from Guidehouse's analysis:
"Founded in 2010, the company has been a leading L2 charging infrastructure supplier with advantageous positioning in the fast-growing EV market of northwest Europe. In 2018, it strengthened its market positioning and portfolio by acquiring DC charger manufacturer, EVTronic. As of March 2020, the company has installed more than 112,000 charging points, 1,500 being fast charging points...One notable business development in the last year includes early certification of Open Charge Point Protocol (OCPP) 1.6...EVBox is well positioned to remain the market leader in Europe and to expand share in North America. From a portfolio perspective, the company's offerings cover all the major use cases and the company has been quick to acquire and showcase its adoption of OCPP and bring smart charging solutions to the market. To move up the leaderboard, it needs to ramp geographic reach (the North American effort) and make footprints in emerging second-tier geographies and heavy commercial segments."
2. Enel X
Overall score: 78.5
Strategy: 84
Execution: 72.8
Highlights from Guidehouse's analysis:
"As of March 2020, the company has installed more than 60,000 charging points...The company's portfolio includes hardware for home, commercial markets, and retail charging service providers, and software tools for network management and connectivity, as well as an EV driver app...Enel X has multiple notable business developments within 2019. These include plans to develop national networks in Italy, Spain, and Romania, network development tenders in Russia, contracts to support electric bus deployments in South America, and a string of partnerships with US utilities to supply residential and commercial customers...Enel X is well positioned to tap emerging markets in Latin America, and, using its formidable expertise in demand response and VGI, expand market share in residential and fleet markets. From a portfolio perspective, Enel X is hitting all the major applications but lacks a 150 kW+ solution that is increasingly popular in public charging networks. To move into the lead position on the grid, Enel X would need to catch up with ChargePoint in sales."
1. ChargePoint
Overall score: 80.3
Strategy: 77.3
Execution: 83.1
Highlights from Guidehouse's analysis:
Founded in 2007, the company is a consistent market leader in the Level 2 (L2) charging market and is well known for pioneering a solution suite that enables property owners to easily deploy a publicly accessible charge point that can be customized to their business needs...ChargePoint has made many notable business developments in 2019. One of these was the release of a home charger that can adjust to varying home electrical infrastructure capacities...ChargePoint is well positioned to remain the market leader in North America and expand its share in the fast-growing European market. From a portfolio perspective, ChargePoint's offerings cover all major use cases and its go-to-market strategy is strong for its main customer base. Strong brand recognition is also advantageous among other groups like fleet operators and individual EV owners. To remain at the top of the leaderboard rankings, the company must demonstrate continued success in the emerging heavy EV space and continue to advance its geographic reach."
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