Skip to main content

Google is being sued for tracking users even when they're browsing in incognito mode

* Google is being sued for gathering data from people using its "Incognito" browsing mode on Chrome. * The lawsuit alleges Google deliberately misleads users by saying its browser is private. * A Google spokesman pointed out it clearly alerts users to the fact their data may be visible to third parties when browsing in incognito mode. * Visit Business Insider's homepage for more stories. Google was hit by a class-action lawsuit in California on Tuesday which alleged the company continues to track the internet activity of Chrome browser users even when they're in "Incognito" mode. When you open a Google Chrome window in incognito mode, the program does not save your search history, but analytics data is still sent to the websites you visit via Google Analytics and Google Ad Manager. When you open an Incognito window, the browser tells you your data may still be visible to "websites you visit," "your employer or school," and "your Internet service provider." Here's what it looks like when you open up a tab: The lawsuit was filed by law firm Boies Schiller & Flexner, and seeks a minimum of $5 billion in damages on the grounds that Google's presentation of incognito mode on Chrome "intentionally deceive[s] consumers." Google asserts that it is upfront with its users that their data from browsing incognito might be sent to third parties.  "We strongly dispute these claims and we will defend ourselves vigorously against them," a Google spokesman told Business Insider. "Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device. As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session," he added. The lawsuit currently has three plaintiffs attached to it, and is seeking a minimum of $5,000 per plaintiff. Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
https://bit.ly/3gZEGHM

Popular posts from this blog

Here's an exclusive look at the pitch deck London fintech Lanistar used to raise $19 million at a $190 million valuation

* London-based fintech startup Lanistar has raised a £15 million ($19 million) funding round from Milaya Capital.  * Founded in 2019, Lanistar is building a personal financial management platform that will launch later in 2020.  * "We're expecting a huge amount of growth upon our launch and have already seen strong interest among our sign ups," Gurhan Kiziloz, founder and CEO of Lanistar, told Business Insider. * Visit Business Insider's homepage for more stories.  The coronavirus lockdown in the UK has brought the importance of managing money into sharp relief. A recent study from Money.com shows that 71% of UK households have saved cash during lockdown, and, with uncertainty about jobs and the economy looming, money management is now front of mind for many. Lanistar, a banking platform with a focus on personal finance, is one company offering tools for consumers to better manage their money. It has just raised a £15 million ($19 million) funding round from Mil...

How a trusted investor saved Attentive CEO Brian Long from building a 'disaster'

* Attentive is a buzzy New York ad tech startup. * But it might never have been born if investor Scott Friend, a partner with Bain Capital Ventures, hadn't told founder and CEO Brian Long that his original idea for the company was mediocre. * Friend and Long had met and grew to trust one another when Friend invested in Long's previous startup, TapCommerce, which sold to Twitter for $100 million in 2014. * Long had VCs pounding down his door offering excellent terms for his second idea, he told Business Insider. He had the product built and a big customer. * But Friend convinced him that his idea wouldn't pan out in the long run, Friend told us. * Because Long trusted Friend, he listened and Attentive was born: a company that makes a mobile messaging app used by over 3,000 brands and organizations, including Coach, Sephora. * Here's how their friendship helped turn Attentive into a company that might "go on forever." * Visit Business Insider's homepa...

SpaceX has a 'go' from NASA to return 2 astronauts to Earth on Sunday as Hurricane Isaias threatens several Florida splashdown locations

* NASA on Saturday gave SpaceX a "go" to undock the company's first crewed space mission, called Demo-2, and land it on Sunday evening. * Hurricane Isaias complicated original plans to return two astronauts to Earth aboard SpaceX's Crew Dragon spaceship in the Atlantic Ocean. * Elon Musk's aerospace company may now try to splash down NASA astronauts Bob Behnken and Doug Hurley in the Gulf of Mexico. * Two out of seven total landing sites near Florida must have good weather conditions, and NASA has until about 5 p.m. ET on Saturday to call off the undocking. * Should the weather worsen, NASA and SpaceX can try again a day later or some other date over the next two months. * Visit Business Insider's homepage for more stories. Astronauts Bob Behnken and Doug Hurley have a "go" to return to Earth this weekend and wrap up an historic space mission for both NASA and SpaceX.  Behnken and Hurley launched to orbit aboard SpaceX's Crew Dragon vehic...