Twitter chair and ex-Google CFO Patrick Pichette just backed deep tech startup Apheris in a $3 million seed round

* Twitter chair Patrick Pichette just backed Berlin-based deep tech startup Apheris in a $3 million seed fundraising round. * Apheris helps private companies navigate the complexities of local data privacy laws, allowing them to extract insights from datasets through the use of AI technology. * A growing industry, the application of deep tech in privacy is predicted to be worth $50 billion globally by 2027, according to analysts at Meticulous Research. * Visit Business Insider's homepage for more stories. Patrick Pichette, the chair of Twitter's board of directors and Google's ex-CFO, has backed deep tech startup Apheris in a $3 million seed funding round. Founded in 2019, Apheris helps clients analyse data without risking privacy infractions. The free flow of internal data can be a minefield for private businesses, with large bulks of valuable information remaining unusable or unshareable due to privacy, compliance, legal or security concerns. Apheris is part of Europe's burgeoning enterprise software market, which has produced high-flying startups such as Darktrace and UiPath. Seed investor LocalGlobe led the round alongside Dig Ventures and Pichette. Additional investors include Another.vc, System.One, and angel investors Charles Songhurst, NaturalMotion founder Torsten Reil, and Songkick founder Ian Hogarth. "What this year has crystallized is that the world's largest problems — from fighting pandemics and disease spread to developing life-saving drugs and reducing climate change — require collaborative efforts to solve," said CEO and cofounder Robin Röhm. "Apheris is the solution to enabling new ways to solve the complex problems of our time without sacrificing privacy or security." Join the conversation about this story » NOW WATCH: What it's like inside North Korea's controversial restaurant chain
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PayPal parts with top advertising executive after shifting its marketing strategy during the pandemic

* PayPal's chief creative officer Steve Simpson, its top advertising executive, left the company after about a year. * The move came after PayPal shifted its marketing strategy during the coronavirus pandemic, placing less emphasis on the brand and more on catering to small businesses, said a source with direct knowledge of the marketing operation. * Simpson's departure followed that of CMO and former Apple executive Allison Johnson in May. Both "decided to leave PayPal" as the company streamlines its global marketing functions, according to a PayPal spokeswoman. * Visit Business Insider's homepage for more stories. PayPal's highest-ranking ad executive Steve Simpson left earlier this month after just over a year as part of a restructuring of its global marketing business. Simpson, who was chief creative officer, was hired to make high-minded ad campaigns to help PayPal stand out from competitors like Square, Stripe, and Apple Pay. But this strategy chan

TikTok confirms it will sue the US government, alleging Trump failed to provide 'due process' before issuing ban

* TikTok confirmed Saturday that the company planned to sue the US government over President Donald Trump's executive orders targeting the popular app. * A company spokesperson said TikTok experienced "a lack of due process as the administration paid no attention to facts and tried to insert itself into negotiations between private businesses." * TikTok, which has surged in popularity over the past year, was known as Musical.ly until it was purchased by the Chinese company ByteDance in 2017 and renamed. * The president on August 6 and August 14 signed executive orders targeting TikTok. * Visit Business Insider's homepage for more stories. TikTok on Saturday announced it plans to sue the US government over President Donald Trump's executive orders pertaining to its ownership, arguing the company was deprived of its due process rights. The president, who began targeting TikTok in July, issued an executive order August 6 making it illegal for American compani

A pair of former champions headline UFC Fight Night: Munhoz vs Edgar — How to watch

* UFC Fight Night: Munhoz vs Edgar will be streamed live on August 22, exclusively through the ESPN+ streaming service. * In the main event, former UFC Lightweight champion Frankie Edgar will make his debut in the bantamweight division in the 27th match of his UFC career. * With 13 career wins by knockout or submission, 5th ranked Pedro Munhoz is the former Resurrection Fighting Alliance bantamweight champion and one of the UFC division's most formidible fighters. * Prelims are set to start at 6 p.m. ET and the main card is scheduled to begin at 8:30 p.m. ET. * Every UFC Fight Night event is included with an ESPN+ subscription, which costs $6.99 per month or $49.99 per year. Product Card Module: Monthly Subscription Service Card size: small Former UFC lightweight champion Frankie Edgar will make his bantamweight debut against #5 ranked Pedro Munhoz in the main event of UFC Fight Night: Munhoz vs Edgar on August 22. Munhoz has dominated opponents in his 18 career wins

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