Twitter chair and ex-Google CFO Patrick Pichette just backed deep tech startup Apheris in a $3 million seed round

* Twitter chair Patrick Pichette just backed Berlin-based deep tech startup Apheris in a $3 million seed fundraising round. * Apheris helps private companies navigate the complexities of local data privacy laws, allowing them to extract insights from datasets through the use of AI technology. * A growing industry, the application of deep tech in privacy is predicted to be worth $50 billion globally by 2027, according to analysts at Meticulous Research. * Visit Business Insider's homepage for more stories. Patrick Pichette, the chair of Twitter's board of directors and Google's ex-CFO, has backed deep tech startup Apheris in a $3 million seed funding round. Founded in 2019, Apheris helps clients analyse data without risking privacy infractions. The free flow of internal data can be a minefield for private businesses, with large bulks of valuable information remaining unusable or unshareable due to privacy, compliance, legal or security concerns. Apheris is part of Europe's burgeoning enterprise software market, which has produced high-flying startups such as Darktrace and UiPath. Seed investor LocalGlobe led the round alongside Dig Ventures and Pichette. Additional investors include Another.vc, System.One, and angel investors Charles Songhurst, NaturalMotion founder Torsten Reil, and Songkick founder Ian Hogarth. "What this year has crystallized is that the world's largest problems — from fighting pandemics and disease spread to developing life-saving drugs and reducing climate change — require collaborative efforts to solve," said CEO and cofounder Robin Röhm. "Apheris is the solution to enabling new ways to solve the complex problems of our time without sacrificing privacy or security." Join the conversation about this story » NOW WATCH: What it's like inside North Korea's controversial restaurant chain
https://bit.ly/2EdvEZ5

PayPal parts with top advertising executive after shifting its marketing strategy during the pandemic

* PayPal's chief creative officer Steve Simpson, its top advertising executive, left the company after about a year. * The move came after PayPal shifted its marketing strategy during the coronavirus pandemic, placing less emphasis on the brand and more on catering to small businesses, said a source with direct knowledge of the marketing operation. * Simpson's departure followed that of CMO and former Apple executive Allison Johnson in May. Both "decided to leave PayPal" as the company streamlines its global marketing functions, according to a PayPal spokeswoman. * Visit Business Insider's homepage for more stories. PayPal's highest-ranking ad executive Steve Simpson left earlier this month after just over a year as part of a restructuring of its global marketing business. Simpson, who was chief creative officer, was hired to make high-minded ad campaigns to help PayPal stand out from competitors like Square, Stripe, and Apple Pay. But this strategy chan...

How to send your location on Snapchat to your friends through the app's Snap Map feature

* You can send your location on Snapchat to a single friend or to several users in a group. * To send a location on Snapchat, you'll need to visit your friendship history with a user and locate the "Send My Location" feature. * Once you send a location on Snapchat to a friend, they can tap it and zoom in to see where you are. * Visit Business Insider's Tech Reference library for more stories. Whether you want to share the location of your favorite restaurant or the address of your new apartment, you can easily send your location on Snapchat to your friends. You can do this using the Snap Map and will even be prompted to select who you want to share you location with the first time you use the app feature. You can choose to share your location with your mutual friends, a list of friends with exceptions, or a small group of selected friends. To send your location directly to a mutual Snapchat friend, you must visit your chat history through your friends li...

TikTok confirms it will sue the US government, alleging Trump failed to provide 'due process' before issuing ban

* TikTok confirmed Saturday that the company planned to sue the US government over President Donald Trump's executive orders targeting the popular app. * A company spokesperson said TikTok experienced "a lack of due process as the administration paid no attention to facts and tried to insert itself into negotiations between private businesses." * TikTok, which has surged in popularity over the past year, was known as Musical.ly until it was purchased by the Chinese company ByteDance in 2017 and renamed. * The president on August 6 and August 14 signed executive orders targeting TikTok. * Visit Business Insider's homepage for more stories. TikTok on Saturday announced it plans to sue the US government over President Donald Trump's executive orders pertaining to its ownership, arguing the company was deprived of its due process rights. The president, who began targeting TikTok in July, issued an executive order August 6 making it illegal for American compani...

Real IT Center