Elon Musk says every company should maximize the 'curve of customer happiness'

Elon Musk says every company should maximize the 'curve of customer happiness' — here's what that means (TSLA)

* Elon Musk has some business advice for other companies: "Maximize the area under the curve of customer happiness." * The Tesla CEO said that is the goal of his company, and other businesses should aim to do the same thing. * The hill-shaped curve shows that with more options, like Tesla's option to "subscribe" to its self-driving capabilities, customers have more ways to be satisfied. * Visit Business Insider's homepage for more stories. Tesla's goal is to "maximize the area under the curve of customer happiness," CEO Elon Musk said in an earnings call on Wednesday. He advised that it's "the kind of thing that all companies should try to do." Musk said Tesla will offer its self-driving capabilities as a subscription service — in addition to the traditional, permanent option — for customers who didn't purchase it outright when they bought or leased their vehicles. By giving customers additional choices, Musk said he is expanding its curve of customer happiness. This curve is a hill-shaped line, with its peak being the height of customer happiness. Leading up to the peak are customers wishing for more choices, and leading down from the peak are customers overwhelmed with too many options. As customers have different needs and wants, the philosophy behind the curve is that by maximizing the area under that curve, there is more room for customers to find satisfaction with a company or product. "It's what results in long-term value creation," Musk said. "Our goal is always really to do the best thing for the customers." Join the conversation about this story »
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How to enable the text-to-speech feature on your Kindle Fire device to hear text read aloud

* You can enable the text-to-speech feature on your Kindle Fire device to have written content read aloud. * Both Kindle content and your personal documents can utilize the text-to-speech feature. * Text-to-speech inputs are also available for languages other than English and can be downloaded via the progress bar within the book itself. * Visit Business Insider's Tech Reference library for more stories. If you are vision-impaired or simply want to hear your book or document aloud rather than reading the text, Kindle Fire has a text-to-speech feature that will translate the written words to audio so you can listen aloud. Best of all, text-to-speech is not only available for Kindle books but also for many (though not all) personal text files. Turning on text-to-speech is easy and should only take a few seconds. Books in the Kindle store will even notify you if the capability is available before you purchase, though the feature must be turned on within the book or document itse...

The NSA warned staff that smartphone apps can track them. Here are their recommendations to avoid tracking.

* The NSA warned members of the US military and intelligence community this week that their smartphone apps could be tracking them and put their security at risk. * In guidance issued Tuesday, the agency noted that many apps make use of WiFi, GPS, and Bluetooth to collect cellphone location information, which is typically sold to advertisers or third parties. * The agency recommended specific steps for staff to reduce their data exposure, like restricting app permissions and reducing web browsing on their smartphones. * Visit Business Insider's homepage for more stories. The National Security Administration warned staff that the amount of data their smartphones track could pose a national security risk in new guidance issued Tuesday. The guidance highlights a practice that's common across Silicon Valley products but rarely understood by consumers: smartphones are constantly gathering information on users' location, through a combination of apps, the smartphone's o...

Here's an exclusive look at the pitch deck London fintech Lanistar used to raise $19 million at a $190 million valuation

* London-based fintech startup Lanistar has raised a £15 million ($19 million) funding round from Milaya Capital. * Founded in 2019, Lanistar is building a personal financial management platform that will launch later in 2020. * "We're expecting a huge amount of growth upon our launch and have already seen strong interest among our sign ups," Gurhan Kiziloz, founder and CEO of Lanistar, told Business Insider. * Visit Business Insider's homepage for more stories. The coronavirus lockdown in the UK has brought the importance of managing money into sharp relief. A recent study from Money.com shows that 71% of UK households have saved cash during lockdown, and, with uncertainty about jobs and the economy looming, money management is now front of mind for many. Lanistar, a banking platform with a focus on personal finance, is one company offering tools for consumers to better manage their money. It has just raised a £15 million ($19 million) funding round from Mil...

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