Elon Musk says every company should maximize the 'curve of customer happiness'

Elon Musk says every company should maximize the 'curve of customer happiness' — here's what that means (TSLA)

* Elon Musk has some business advice for other companies: "Maximize the area under the curve of customer happiness." * The Tesla CEO said that is the goal of his company, and other businesses should aim to do the same thing. * The hill-shaped curve shows that with more options, like Tesla's option to "subscribe" to its self-driving capabilities, customers have more ways to be satisfied. * Visit Business Insider's homepage for more stories. Tesla's goal is to "maximize the area under the curve of customer happiness," CEO Elon Musk said in an earnings call on Wednesday. He advised that it's "the kind of thing that all companies should try to do." Musk said Tesla will offer its self-driving capabilities as a subscription service — in addition to the traditional, permanent option — for customers who didn't purchase it outright when they bought or leased their vehicles. By giving customers additional choices, Musk said he is expanding its curve of customer happiness. This curve is a hill-shaped line, with its peak being the height of customer happiness. Leading up to the peak are customers wishing for more choices, and leading down from the peak are customers overwhelmed with too many options. As customers have different needs and wants, the philosophy behind the curve is that by maximizing the area under that curve, there is more room for customers to find satisfaction with a company or product. "It's what results in long-term value creation," Musk said. "Our goal is always really to do the best thing for the customers." Join the conversation about this story »
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Why an early exec quit unicorn food delivery startup Deliveroo to launch a food business in the middle of a pandemic

* A former Deliveroo exec has launched a market food hall startup in the middle of COVID-19. * Dan Warne was managing director of the unicorn startup until 2019, but has now launched Sessions Market as a community food hall concept to rejuvenate UK towns after the pandemic. * Warne says he hopes to bring his experience from Deliveroo, particularly about customer behavior, to the analogue world of food halls. * The first venue, Shelter Hall on Brighton seafront, launches July 4. * Visit Business Insider's homepage for more stories. On Saturday, the UK's bars, restaurants, and cinemas will fling their doors open to customers for the first time since a strict lockdown commenced in late March. Given continued public health concerns around the coronavirus pandemic, it might be unwise to open a new food business right now. But Dan Warne, a former high-level executive at British unicorn startup Deliveroo, has launched Sessions Market, a series of community-orientated food hal...

The $136,000 Maserati Levante GTS is a drool-worthy preview of what Ferrari's SUV could be like (FCAU)

* I tested a 2020 Maserati Levante GTS SUV that with thousands in options stickered at approximately $136,000. * The Maserati Levante GTS has a 550-horsepower, twin-turbocharged V8 engine, plus a gorgeous red interior. * The Levante GTS is beautiful, powerful, and fast. That puts it near the top of the luxury, high-performance SUV segment. * But competition is coming — and the Levante is a great preview of what Ferrari may put on the road in the next few years. * Visit Business Insider's homepage for more stories. Let's say you want a Ferrari, but you hail from a strange region where nobody is taught the lore of Maranello sports cars. An SUV is just your style, you decide. So you swing by your friendly neighborhood prancing horse dealership one day and ask if you can look at a couple of utes. The dealer would thank you for your interest and slip you the business card of a colleague who represents Maserati, which since 2016 has been selling the Ferrari of SUVS, right dow...

Here's an exclusive look at the pitch deck London fintech Lanistar used to raise $19 million at a $190 million valuation

* London-based fintech startup Lanistar has raised a £15 million ($19 million) funding round from Milaya Capital. * Founded in 2019, Lanistar is building a personal financial management platform that will launch later in 2020. * "We're expecting a huge amount of growth upon our launch and have already seen strong interest among our sign ups," Gurhan Kiziloz, founder and CEO of Lanistar, told Business Insider. * Visit Business Insider's homepage for more stories. The coronavirus lockdown in the UK has brought the importance of managing money into sharp relief. A recent study from Money.com shows that 71% of UK households have saved cash during lockdown, and, with uncertainty about jobs and the economy looming, money management is now front of mind for many. Lanistar, a banking platform with a focus on personal finance, is one company offering tools for consumers to better manage their money. It has just raised a £15 million ($19 million) funding round from Mil...

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