Elon Musk says every company should maximize the 'curve of customer happiness'

Elon Musk says every company should maximize the 'curve of customer happiness' — here's what that means (TSLA)

* Elon Musk has some business advice for other companies: "Maximize the area under the curve of customer happiness." * The Tesla CEO said that is the goal of his company, and other businesses should aim to do the same thing. * The hill-shaped curve shows that with more options, like Tesla's option to "subscribe" to its self-driving capabilities, customers have more ways to be satisfied. * Visit Business Insider's homepage for more stories. Tesla's goal is to "maximize the area under the curve of customer happiness," CEO Elon Musk said in an earnings call on Wednesday. He advised that it's "the kind of thing that all companies should try to do." Musk said Tesla will offer its self-driving capabilities as a subscription service — in addition to the traditional, permanent option — for customers who didn't purchase it outright when they bought or leased their vehicles. By giving customers additional choices, Musk said he is expanding its curve of customer happiness. This curve is a hill-shaped line, with its peak being the height of customer happiness. Leading up to the peak are customers wishing for more choices, and leading down from the peak are customers overwhelmed with too many options. As customers have different needs and wants, the philosophy behind the curve is that by maximizing the area under that curve, there is more room for customers to find satisfaction with a company or product. "It's what results in long-term value creation," Musk said. "Our goal is always really to do the best thing for the customers." Join the conversation about this story »
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Why an early exec quit unicorn food delivery startup Deliveroo to launch a food business in the middle of a pandemic

* A former Deliveroo exec has launched a market food hall startup in the middle of COVID-19. * Dan Warne was managing director of the unicorn startup until 2019, but has now launched Sessions Market as a community food hall concept to rejuvenate UK towns after the pandemic. * Warne says he hopes to bring his experience from Deliveroo, particularly about customer behavior, to the analogue world of food halls. * The first venue, Shelter Hall on Brighton seafront, launches July 4. * Visit Business Insider's homepage for more stories. On Saturday, the UK's bars, restaurants, and cinemas will fling their doors open to customers for the first time since a strict lockdown commenced in late March. Given continued public health concerns around the coronavirus pandemic, it might be unwise to open a new food business right now. But Dan Warne, a former high-level executive at British unicorn startup Deliveroo, has launched Sessions Market, a series of community-orientated food hal...

'What is the X-Ray feature on Amazon Prime Video?': How to find and view bonus material about TV shows and movies

* X-Ray is an exclusive feature on Amazon Prime Video that displays bonus material about a show or movie, similar to the bonus features on a DVD. * X-Ray can show you information about the actors in a scene, the musical soundtrack, trivia, and more. * To activate X-Ray, you generally only need to click or tap within a video that's currently playing. * Visit Business Insider's Tech Reference library for more stories. Amazon Prime Video's X-Ray feature is, at least for now, not available on any other video streaming service. X-Ray works like the bonus features you find on a DVD or Blu-ray. With just a few clicks or taps, you can get additional information about many of the TV shows and movies on Prime Video. When you activate X-Ray, Prime displays an overlay on top of your show, offering additional information. Check out the products mentioned in this article: Amazon Prime Video ($8.99 a month at Amazon) Roku (from $49.99 at Roku) There are several kinds of info...

Here are the 9 health-tech startups that got coronavirus stimulus loans to keep workers employed during the pandemic

* The Paycheck Protection Program, created by Congress as part of a $2 trillion coronavirus bailout, helped small businesses stay afloat as they struggled economically during the pandemic. * Businesses were allowed to qualify for up to $10 million in loans. * On Monday, the Trump administration released the list of companies that borrowed most of the money. We spotted some applications from health-tech companies among their ranks, many of which are backed by venture capital firms. * Companies that applied for loans include ZocDoc, HealthTap, Bright.md, and Wildflower Health. * For more stories like this, sign up here for our healthcare newsletter, Dispensed. Health-tech startups were among the recipients of federal loans intended to help small businesses stay afloat during the coronavirus pandemic. Several of the startups have raised tens of millions from venture capital firms. Still, their business models became strained amid the pandemic, they told Business Insider. Eve...

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